Project
Title
Zima
Subtitle
Revitalizing ZIMA: A Modern Approach to Beverage Branding
The challenge section
The challenge
ZIMA was a famous clear alcoholic drink in the 1980s. However, as time passed and people's preferences changed, it became less popular. Eventually, it was taken off the market in the early 2000s. The challenge was to give ZIMA a fresh start and make it popular again.
Image of Zima Bottles
Solution and process section
Solution
Revitalize ZIMA's brand identity by incorporating sustainable practices, introducing fresh flavors, and implementing a robust digital marketing strategy. Eventually, our goal was to recapture the hearts of both existing and potential consumers, presenting ZIMA as an appealing choice in today's beverage market.
Process
The brand's revitalization journey involved several key steps:
1. Market research to understand consumer preferences and industry trends.
2. A shift towards sustainable practices in sourcing and packaging.
3. The creation of fresh flavors.
4. A packaging redesign to blend nostalgia with modern appeal.
5. Development of a modern website.
Image of the Project
Project's Image
Details Section
Year
2023
Team
Marianne Febra
Patricia Martins
Deliverables
Branding
Video
Website
Marketing Strategy
Roll
Front-End developer
Web designer
Skills
HTML5
CSS3
JavaScript
Adobe XD
Adobe After Effects
Cinema 4D
Adobe Photoshop
Adobe Illustrator
