Project
Title
Ceci
Subtitle
A Campaign Celebrating Pure Beauty and Sustainable Elegance
The challenge section
The challenge
The challenge for Ceci is to blend the celebration of natural beauty with sustainable elegance in a visually compelling campaign. Finding the right balance is key, making sure the audience not only sees the allure of pure beauty and sustainability but also feels a genuine connection with the brand.
Image of Zima Bottles
Solution and process section
Solution
Seamlessly merging the celebration of natural beauty with eco-friendly elegance, the campaign visually captured the charm of pure beauty while highlighting a commitment to being kind to the Earth. The aim was for the audience to genuinely connect, becoming part of our journey towards beauty that was enchanting and environmentally conscious. The goal was to craft a memorable campaign that truly embodied the values of Ceci.
Process
Shaping Ceci's campaign unfolded as a storytelling journey. Conceptualizing ideas aligned with Ceci's beliefs, emphasizing the beauty of nature, and demonstrating a commitment to the environment. The focus was on designing eco-friendly packaging, serving as a tangible representation of dedication to sustainability. Simultaneously, a compelling narrative invited engagement, urging the audience to join in caring for the Earth. Every element, from the logo to the images, was crafted precisely to echo Ceci's values.
Image of the Project
Project's Image
Details Section
Year
2023
Team
Patricia Martins
Deliverables
Branding
Roll
Brand Designer
Skills
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
Adobe XD
Adobe InDesign
